Dharshan M.S

CEO of Rathna Pure Ghee

My Story

Kautilya Entrepreneurship and Management Institute MBA Entrepreneurship and family business Course ignited an entrepreneurial flame in Dharshan. He’s now CEO of Rathna brand of products.
“I really loved the course inputs given by KEMI,” he says. “It was amazing for all the students to explore our strengths and weaknesses. I particularly enjoyed the Business Model canvas sessions and meeting founders of local startups and talking to them about their entrepreneurship journey”
One of the main lessons Dharshan learned was that entrepreneurship is a lifestyle to be lived, rather than an abstract theory to study Just a month before graduating from KEMI, He had a Business Plan ready for his Venture
With a deep-rooted passion for creativity, he has expanded his processing unit and created awareness about “Healthy” ghee in the Tirunelveli Tamilnadu market. He has a dream of making Rathna a national brand.
In the process of creating a Business plan, he had met many stakeholders and also National Dairy Research Institute to understand Quality consistency and packing of ghee products.
Darshan and his team are working to launch his brand to State level and hope to launch in the coming months. He hopes to secure revenue from partners and Distributor and will scale it pan India soon.